Marketing for Actuaries (LIMRA) - Chapter I - INTRODUCTION
- Actuary responsible for product designs and pricing is as much a part of mktg as those more directly involved
- product design adn pricing should not be done in actuarial vacuum, but integral part of total mkt strategy
- must be familiar w/ mkt segment targeted & dist-system used in order to properly price products
Copyright © 2004 Steve Welander.
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